The biggest question I get is “How can I make my website more effective?” Not a surprise this is asked. What I have noticed over the past 12 years is that 95% of all websites are completely useless to a company in terms of building a prospect list, enhancing relationships, converting prospects into paying clients and shortening the sales cycle.

Want to know if you are one of the lucky 5 percentors? Ask yourself these questions:

1. Do I know how much traffic is coming to my website?
2. Is my website converting traffic into prospects?
3. Am I building relationships utilizing my website?
4. Is my prospect list growing because of my website?
5. Am I having the time to follow up with all the people who come to my website?

If you answered “No” to any of the above questions, you have a real opportunity to take it to the next level. Let’s face it, there are a ton of websites out there that STINK! How many times have you been to a website and said, “Wow! This website really stinks!” and then said, “Wow – this website is so bad, I think I will go back and look at it again.” AND “I must work with this company”. Have you ever thought about the impression you are making with your website?

Most businesses don’t realize the damage their current website is creating. The cost of lost opportunity can be the biggest damage of all. Meaning, if someone comes to your website and has no reason to stay and no reason to come back, you have lost them forever.

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A poorly thought out website or poorly designed website can send a message that says:
“I am not serious about my business” or
“I am too busy too bother with details” or even worse
“My website is not a way that I drive propsects and clients to my business”

It is not enough to have a website and drive a lot of traffic to it. You need to be able to capture visitor’s information. In the next week, I will be sharing 9 Powerful Smart and Sticky Website Tips.

Tip #1: Be honest and be real with yourself. You may have the world’s greatest website….and you still have an opportunity to improve it. So let’s start there – constantly look for ways to improve your website. I will give you several things to think about.

Please share this with me…

If every website only needed 4 key ingredients for success? What do you think would be a key ingredient? I will reveal the first ingredient and more tips in the next post.

You are invited to an online class for FREE (a $97 value) on how to build Strategies so you can leverage Social Networking to grow your business.