You and I are fighting an uphill battle.
The blogosphere is crowded, over-saturated and unwelcoming. Every niche has millions of people competing to become the best. How are people like you and I supposed to make ourselves seen? How do we stand out from the crowd?
It seems like all odds are against us. Might as well go out and start buying scratch offs, the chance of winning seems about the same…right?
It can be scary.
It can be depressing.
It will be hard.
The good news is that it can be done.
Standing out of the crowd is all about knowing what to do. If you’re like me then you have spent a lot of time researching blogging. You have studied the gurus and followed the experts.
You are a sponge for information, absorbing anything and everything that comes your way until you think you’re ready to start. That’s when you realize that you still don’t know where to start. You have seen so many strategies and have read so many different ways that you don’t know which to implement.
Do you spend all your time for Search Engine Optimization (SEO)? Do you focus on writing articles all day long or are you supposed to concentrate on social networking to market your blog? What about commenting? Should I use up hours commenting on all the blogs I come across?
All of these methods can and will work if you use them properly, however, in my opinion the best and most focused method for gaining traffic to your blog is through guest posting.
WHY GUEST POSTING WORKS
Getting your work in front of thousands of readers is the goal. The problem is you don’t have that many followers on your blog yet. This is where guest posting comes in.
The best way to utilize guest posting is to find large blogs that receive a nice amount of traffic and are also related to your niche. This is common sense but it has to be said. If your blog is about parenting then do not submit a guest post to a blog about gardening. Duh!
The whole reason guest posting works so well is because the traffic is targeted. At the end of your post there is usually an author box that has links to your blog and tells a little about you. If your guest post is well received then you are likely to get a lot of clicks to your blog.
You will be rejected, but don’t get discouraged
There is a good chance your guest post will be rejected. This is perfectly fine! Just keep writing and keep on trying. If your guest post is declined on one blog, do some tweaks and submit it to another.
The more and more you do it the more you will get accepted. Your writing will get better. You will learn what people want. It is all just a matter of time.
Pretty much everyone I have heard about has had their first guest post rejected.
HOW I PLAN TO USE GUEST POSTING
At the time of writing this I currently do not have any traffic. The blog is brand new and still coming together. I have a few ways I plan to start generating traffic but the juggernaut of those is guest posting.
My goal is to start writing for medium sized blogs. After I see how I am received and what topics generate “buzz” I am going to start submitting guest posts to bigger blogs such as problogger.net.
I do not expect to get my first guest post published on Problogger. Probably not even my second, third or fourth. I can tell you this however; I will be on there.